Paige Homan

Fred Segal Text 2

FRED SEGAL STORES

‘When an echo bounces off a wall, the ephemerality of a sound is reflected off the solidity and geometry of a physical environment, a voice physically meets context, defining the space between sender and surroundings. ‘Sounding’, the practice of using sound to measure depth in a body of water, utilizes the echo, by bouncing sound off against the seabed and ‘catching’ it, as it returns to the sender. The water is measured without physically entering it, yet the unit of calibration used to define the depths in water necessarily involves the body – measured in feet or fathom, nomenclature plunges the body into the depths, even if only symbolically. The body is implied even where the body cannot go.’