CB2 x Fred Segal

When client Fred Segal and CB2 lined up a collaboration, it was a match made in brand heaven, or at least that’s been the response to the Venice Studio Collection.

Our team was asked to envision a product story in the “work” space. The insight was to bring fashion edge and an insider sense of place to the concept: delivering a luxe but low-key curated collection inspired by the creative lifestyle of Venice. Comfortably mid-century with coveted specialty “finds”. The result of the design collaboration: Fresh, bright and uniquely L.A.

I designed all of the pieces below and more at cb2.com