CB2 x Fred Segal: Spring

Building on the success of the Venice Collection for clients Fred Segal and CB2, came the Hollywood Pool Party collection with a fresh Seventies California dream-life flair.

The 30+ piece collection celebrated the sleek sunny optimism of the storied Hollywood Hills through graphic entertaining pieces, refreshed futurism, and a luxe white textural palette. The team at Brand Studio CAA-GBG and I developed all aspects of the collaboration from product narrative to tech pack to launch campaign. To date, it’s recognized as the brand’s most successful collaboration through sales and media impressions.

If you’re interested in doing some shopping, many pieces are still available at cb2.com