During the holidays, CAA Foundation donates to a non-profit on behalf of its clients. Each client receives a gift bringing the donation to life. In 2014 Communities in Schools and The School Fund were chosen, organizations which help students achieve advanced education. This year's mission was to support students to at their first day of college.
Through #myfirstday, we asked the students to Instagram their first day experiences. From those personal entries I designed a collection of art posters to reflect the spirit of first days everywhere. The printing techniques were chosen to compliment the energy and excitement of the day and the lettering displayed heartfelt experiences and relatable emotions. Like first days, the designs mirrored the importance, simplicity and boldness of this universal experience.